Dog grooming

Fortville Woman Makes Cookie Dog Grooming Pandemic Pivot


Chelsea Walsman had been a certified dog groomer for years. Then, in the midst of the pandemic, she decided to start designing, baking and decorating cookies.

FORTVILLE, Ind. – Chelsea Walsman had been a certified dog groomer for years. Then, last October, in the midst of the COVID-19 pandemic, she decided to give up the job of a dog groomer to start designing, making, baking, decorating and selling cookies. Yes, cookies.

“I got to a point where I was like, ‘I don’t know when this (pandemic) is going to end, and I don’t know what the future will look like,” Walsman said. “So I can either go for it or wait for it to end. But at that point, I felt like there was no end in sight, so I thought, ‘Let’s do- the !'”

During her free time during the lockdown, she found herself watching “The Great British Baking Show”. This prompted her to start baking, which shifted to making cookies and then designing cookies, which led to her selling her cookies. It became a new career.

“I was like, ‘I’m going to be a great cake decorator!’” Walsman recalls before admitting, “I sucked at cakes. They were dry, they were ugly and I was really down. I decided to try the cookies, and thought, “Maybe I’m on to something here. These taste a lot better! “And they really look a lot better than my cakes. The frosting is royal icing, so it dries hard. But it’s a really good sugar and sweet butter cookie, which tastes really good. “

Now, this new career in cookies allows him to sell hundreds of specially made candies and treats every week from his Fortville home.

“Maybe I would love to have a storefront someday to host cookie classes and birthday parties for kids who love to bake and decorate,” Walsman said. “I’m having so much fun doing this. I just feel like the sky’s the limit with this.”

Walsman took a chance, but she’s not alone. According to a Forbes poll, there are now thousands of “pandemic hubs” looking to change careers in a new economic climate. This study found that 61% of women were planning a career pivot during the pandemic.

“I never thought, less than a year after it started, that it would be like this,” Walsman said. “I feel so honored to wake up and really do something that I love every day.”

If you’d like to order cookies from Chelsea, you can find her on Instagram at @CookieGiftsByChelsea.